Digital Marketing Manager

 

Description:

We’re recruiting for an experienced Digital Marketing Manager to steer us in the next stage of our journey. This is an exciting development of an existing role at Overcoming MS and will allow the successful candidate to make the position their own.

The Digital Marketing Manager will be responsible for delivering an innovative new digital marketing approach, through the innovation, creation and delivery of projects and activities which increase leads, donations and engagement for Overcoming MS charity.

 

Key Responsibilities

The Digital Marketing Manager will work across several areas, including:

1. Conversion optimisation

· Increasing our donations and data capture - to enable us to continue the dialogue and create donations from a greater percentage of those who visit our website, or interact with other digital channels.

· Working with our agency partner to optimise key landing pages and signposting for conversion.

2. User journey optimisation

· Helping people find the right content based on data optimisations so that more people find what they need and understand what else the charity could offer them. Using HotJar for insights.

· Automated email journeys - Building customer journeys to support the Program pillars to build deeper relationships with people in our community.

3. Increasing reach and traffic generation

· Testing different low-cost digital reach opportunities.

· Including paid social, referral activities, calls to action across our channels, YouTube SEO and SEM. Working with an agency to optimise journeys from Google Grant, leading to clearly articulated actions (eg donations, sign-ups, click-throughs).

4. Testing to improve results continually

· Email AB testing - Deliver AB testing to inform future email AB tests.

· Plan AB testing for email marketing projects, for the website, and other projects as needed to improve conversion rates.

5. Digital project management

· Testing new digital versions of courses and tools. Project management of website updates.

6. Campaign support

· Leading, innovating and supporting advocacy, communications and fundraising campaigns as needed to increase reach, engagement and conversions.

7. Gathering community feedback

· Continue the plan to access regular community feedback to influence Hub improvements and other digital channel improvements.

8. Supplier collaboration

· Working with our suppliers to optimise collaboration, reduce cost and increase impact.

 

About you

Strong digital skills

• A proven track record of managing digital products/projects/programmes which create value for end-users.

• Strong working knowledge and experience in digital solutions.

• Experience in evaluating and improving existing digital programs.

• Significant experience working with 3rd party digital providers to create solutions that work for the target audience.

• Confident in Google Analytics and Google Search Console.

• Excellent understanding of AB testing to maximise conversion rates.

• Experience in using tools like HotJar (preferred).

• Strong analysis skills.

Project management skills

• Excellent organisational, planning, prioritisation and time management skills with an ability to work to deadlines and change priorities when needed.

• Expertise in using and implementing relevant project management methodologies and tools.

• Ability to proactively mitigate risks and overcome barriers to implementing solutions.

High work quality and passion for innovation

• Excellent eye for detail, works to deliver high-quality work.

• A passion for innovation, an open mind, and a willingness to learn and grow.

Strong interpersonal skills

• Excellent communication skills, energetic and passionate.

• Demonstrable track record of building lasting professional relationships.

Charity interest

• An understanding of the charity sector or an interest in charities would be a bonus.

• Knowledge of digital fundraising, digital income generation opportunities and digital conversion.