Digital Marketing Manager

Description:

With a history spanning over 100 years, Cruelty Free International has achieved so much. Bringing the issue of animal testing to public attention with our dynamic and determined approach, we have inspired generations of politicians, decision-makers, and compassionate people to make a difference for animals. As the problem has grown, we have stepped up to meet the challenge across the world, placing the issue on the global agenda for the first time.

Our dedicated team are experts in their fields, combining award-winning campaigning, political lobbying, pioneering investigations, scientific and legal expertise, and corporate responsibility. Educating, challenging, and inspiring others across the globe to respect and protect animals, we investigate and expose the reality of life for animals in laboratories, challenge decision-makers to make a positive difference, and champion better science and cruelty free living.

Our Leaping Bunny programme is the globally recognised cruelty free approval for cosmetics, personal care, household and cleaning products - known as the best assurance there is that a brand has made a genuine commitment to ending animal testing. More than 1,000 brands across the globe hold Leaping Bunny approval, providing real choice for ethical consumers who want to identify and buy cruelty free products.

Widely respected as an authority on animal testing issues, we are frequently called on by governments, the media, corporations and official bodies for advice or expert opinion. We work professionally, building relationships with politicians, business leaders and officials, driving change around the globe to make a difference for animals.

As the lead entity in a group of companies, Cruelty Free International works collaboratively with Cruelty Free International Trust and Cruelty Free Europe in the delivery of its consolidated business plan.

Key responsibilities

• Develop and deliver a new digital and social media strategy for the organisation and its affiliated group of companies in support of the Head of Marketing & Communications.
• Lead on the planning and implementation of digital first campaigns (both paid and organic) that increase income, drive supporter engagement, and increase brand loyalty and awareness.
• Work closely with our fundraising, public affairs, sustainable business programmes, and science teams to develop exciting and engaging marketing campaigns that deliver our message to a broad audience.
• Manage the organisation’s digital external communications schedule and liaise with other departments to ensure plans are on track and relevant team members are informed of any changes.
• Collaborate with the wider marketing team to create both written and visual content for the organisation and its affiliated group of companies' digital channels, including but not limited to, website, social media, and email marketing channels. Liaising with third party suppliers as required.
• Set and monitor key performance indicators (KPIs) for digital channels, working closely with the data team to provide regular analysis and actional insights to improve our digital marketing campaigns.
• Support the Head of Marketing & Communications to develop best practice guidance for digital and social media, ensuring all current marketing, accepted professional standards, policies, procedures and legislation are adhered to across the team.
• Ensure that all products and processes are delivered in compliance with all relevant data protection legislation.
• Working within the guidance of the organisation’s financial regulations, carefully forecast, track and report on income and expenditure related to digital campaigns.
• Undertake the day-to-day management, including scheduling, posting and moderation of the organisation's social media channels.
• Undertake any other duties consistent with the post and assist with other areas of work as required.