Digital Marketing Executive

Description:

You will be focusing on creating compelling copy that attracts target audience to visit the website, using SEO, email, newsletters, images, and video.
Continuously optimising the website through customer research
Generating new and repeated leads to pass onto the sales team, through organic search website traffic
Use artificial intelligence to create engaging content and optimise existing content
Reporting on the impact of your work and making recommendations on how to improve the website, based on the audience data.
Updating the website often by adding, removing or changing web pages
Developing and managing a web content strategy in line with the company
Create and manage monthly email newsletters
Reporting on the impact of the website content, including position tracking, website traffic and lead generation
Working with tools such as ChatGPT, Bard, Google Search Console and Google Analytics
Working as part of a team with the Marketing department and contributing new ideas and concepts of how they can improve.
Editing web imagery with Adobe Creative Cloud

Skills:
2+ years' experience in Content Writing role
Excellent copy and proof-reading skills
Strong SEO skills
Ability to adapt tone of voice and language style depending on the geographical market
Analytical thinker
ChatGPT, AI, Google Search Console, Google Analytics, CMS, SEMrush
WordPress, HubSpot
Canva, InDesign, Premier Pro