Description:
As a vital member of the Marketing and Admissions team, you’ll thrive in their fast paced environment, helping to drive a diverse range of projects throughout the busy school year. They are in search of a confident fellow enthusiast to propel their digital marketing endeavours. Crafting captivating and professional content that resonates across digital landscapes, you will be responsible for their online presence, nurturing and evolving the school’s brand across a multitude of platforms from Instagram, TikTok, Threads and X to their international e-newsletters, parent bulletins and website. Your creativity and passion will shine as you collaborate closely with all their stakeholders.
Whether a seasoned expert or an innovator ready to transfer your talents, this role beckons. Your interest and understanding of marketing trends coupled with your hands-on experience and desire to extend your skills will ensure your success. So, if you’re a digital dynamo ready to revolutionise the world of marketing, join them on this exhilarating journey. As you dive into this adventure, you’ll uncover unprecedented personal and professional growth opportunities.
Main Responsibilities
Below are the main responsibilities, however this role requires flexibility and job requirements may extend further than those listed below:
- Manage the continual development of web, social and digital channels ensuring that their digital presence positively reflects their culture and brand.
- Develop and execute an annual digital plan with the support of the Director of Marketing & Admissions.
- Generate, create and place engaging, creative and informative content across the schools social media platforms including posting and advertising across; Facebook, Instagram, LinkedIn, Threads, TikTok, X and YouTube.
- Track, monitor and report on social media and website activity.
- Ensure comments on social media sites are monitored and responded to in a timely and professional manner in keeping with the school’s ethos.
- Manage the school Website including but not limited to content creation, updates and SEO optimisation. Monitor and report on analytics/metrics.
- Planning and production of digital creative content for the school; actively seeking news stories and content for the school website, social media, newsletters and bulletins. Including creating and editing of photos, video, animation and social media posts.
- Use Google Analytics and other data sources to track, monitor and report on social media and website activity. Keeping a track of performance metrics to report to the Director of Marketing and Admissions to aid improvement and recommendation discussions.
- Develop and create weekly parent bulletins liaising with the Assistant Head, Operations, using email marketing campaign platform (currently Mailchimp). Liaise with staff, ensuring all communication is formatted and uploaded to their network for distribution. Create digital banners with clickable pages, design notifications, create interactive forms and collate responses to be circulated, reformat layouts, add key dates and feature items.
- Using Microsoft application Sway, develop content and create the fortnightly School e-newsletter for the community. Liaising with colleagues across the school for appropriate content to showcase school activity.
- Monitor online reviews of the school.
- Monitor and report on key competitor activity.
- Attendance to events outside of the working day, including occasional evenings and weekends.
- Such other duties as required by the Director of Marketing & Admissions or Headmistress to ensure the smooth operation of the Marketing Department.
Essential
Qualifications and Skills
- Educated to at least A Level standard or equivalent.
- An excellent command of written and spoken English.
- Proficient in Photoshop, InDesign, Illustrator, Google Analytics, all Social Media platforms and Office Word 365.
- Good working knowledge of video editing software.
- Strong organisational and prioritisation skills with the ability to work to tight deadlines, sometimes under pressure.
- Excellent interpersonal communication skills; the ability to collaborate with a range of people.
- Experience in remarketing, geofencing and creating Google Ads.
- Commitment to safeguarding and promoting the welfare of young people.