Description:
Delivery of the venue’s local CRM, Social and Digital marketing campaigns. Will be responsible for the management of marketing budgets, content creation and supporting the marketing functions across all areas of the venue.
Key Accountabilities
General
- To support all areas of marketing and communications, ensuring the delivery of all projects on time and in line with brand guidelines - including but not limited to CRM, social and digital campaigns.
- To input into, develop and carry out activities agreed in the venue’s overall marketing strategies.
- Collaborate with internal teams to brainstorm and execute creative ideas for digital campaigns.
- Produce and manage content for social media channels, including but not limited to Instagram, TikTok, Facebook, Twitter, LinkedIn and other emerging platforms.
- Monitor trends and industry developments to stay ahead of the curve in digital content strategies.
- Create presentation tools for all areas of the business.
- Gain a working knowledge of all aspects of the venue operation to identify and enhance the commercial operation.
- Maintaining & building relationships with partners, promoters, agencies, suppliers and industry contacts.
- Direct liaisons with ticketing and related partners pre, during and post event. Regular monitoring of sales, and evaluation of all sales promotions.
- Ensure that all event promoters are provided with full marketing plans to support the sale of tickets for their event.
- Manage venue marketing budgets and provide accurate and timely reporting on ROI
- Manage the relationship with the venue’s social media agency providing guidance and direction on strategy.
- Identify and explore collaboration opportunities with influencers, artists, and other relevant partners to expand the reach of Connexin Live's digital presence.
- Ensure consistency in visual branding across all digital platforms, maintaining a cohesive and recognizable online identity for Connexin Live.
- Undertake any other relevant duties or reasonable requests as requested by the Head of Marketing & Communications and any member of the Senior management team.
Person Specification
Knowledge and Qualifications
- Good knowledge of digital marketing strategies and delivery.
- Website or content management systems experience.
- Proficient in the use of Adobe Photoshop and MS Office packages (or similar products).
Skills
- Excellent verbal and written communication skills with attention to detail.
- Ability to build strong internal and external relationships.
- A team player with a flexible and positive attitude to work.
- Committed approach to work and able to work under pressure, multi-task and prioritise work.
- High energy and enthusiasm.
- Excellent organisation and planning skills.