Description:
This role will be pivotal to supporting the company’s fast growth and revenue objectives - as such, your work will be highly visible to senior leadership and require tight collaboration with your customer marketing peers as well as global stakeholders that span the organization. Being measured on revenue-related KPI’s, you will take full responsibility and accountability for the success of these programs globally.
At HiBob, the customer marketing team operates at the intersection of the marketing, sales, customer success, and product teams; program remit spans customer advocacy, community, and customer education.
You’ll be great in this role if you’re data-oriented, have experience leading strategic cross-functional customer programs, and enjoy thinking creatively about opportunities to systematize and scale. If you are a passionate, experienced customer marketer who enjoys creating value for customers and through customers, we would love to hear from you.
What will you do?
- Own and scale the highly-visible sales references program including: day-to-day operations, vetting & implementing technical solutions to help us automate and scale, identifying & communicating gaps in our references pool, and working cross-functionally to optimize the program in partnership with senior leadership across Marketing, CS, Sales, and MIS teams.
- Build a QoQ marketing strategy for customer adoption and upsell campaigns: working in lock-step with our CS Ops and customer education teams, you will build a strategy for QoQ adoption and upsell campaigns that create value for our customers and value for the business. You will integrate your vision into all customer-facing channels and activate your programs strategically across the customer lifecycle.
- Own and evolve the org-wide customer comms strategy including: acting as the single point of contact for all customer comms requests throughout the organization, from internal marketing teams to product management, legal, CISO, and beyond. You will build a channel & priority framework and SLA to define how/why customer comms are delivered via email, in-app, or via newsletters. You will also build and manage a cross-functional crisis comms plan.
Requirements
- 5-8 years of experience in a customer marketing role
- Demonstrated experience managing a sales references program at scale
- Demonstrated experience building adoption programs & upsell campaigns
- Strong interpersonal skills - a compelling communicator across all stakeholder levels
- Strong ability to prioritize project plans or tasks
- Strong Salesforce experience
- Strong writing skills
- Solution-oriented
- Desire to work in a fast-paced, scale-up environment