Description:
Drive strategic on-site improvements to optimize the user journey and improve landing page conversion rates . Utilizing their comprehensive understanding of user behaviour , analytics , and performance marketing , they will devise data-driven strategies and recommendations that improve the website's overall effectiveness and commercial success.
Key Accountabilities
- Design and execute a comprehensive CRO strategy to optimise the entire conversion funnel . Adjust and refine strategies based on real-time data and feedback.
- Utilize various CRO tools and methodologies , including, but not limited, to : A/B testing, multivariate testing, user surveys, heat map analysis, and session recordings.
- Prioritize and manage multiple tests simultaneously, ensuring timely execution and analysis.
- Thorough analytics , evaluate the performance , user behaviours , and conversion trends against KPIs, followed by detailed, actionable reports, highlighting relevant metrics, and opportunities.
- Gather and interpret customer insights , user feedback , and web analytics data to identify pain points and areas for improvement . Present findings and recommendations to stakeholders, ensuring data-driven decision-making
- Propose and test landing page usability, design , and content changes to enhance user experience and drive conversions.
- Provide insights and guidance on best practices, ensuring alignment with overall business objectives.
- Promote a culture of partnership , teamwork, innovation, diversity, equity , and inclusion .
Required Skills/experience
- Degree in Marketing or equivalent combination of education, training, and experience.
- Minimum of 3 years of experience in Conversion Rate Optimization .
- Proficiency with Web analytics tools and familiarity with optimization tools (i.e. Google Tag Manager, VWO, Optimizely, Hotjar, Microsoft Clarity, Unbounce, GA4, and Looker dashboards)
- Quantitative mindset, data-focused and data-driven with capabilities to derive insights from complex datasets.
- Hands-on experience designing, implementing, and analysing A/B tests to improve website performance.
- Deep knowledge of inbound marketing tactics , including content marketing , SEO , and lead generation strategies, user experience (UX) principles, website design
- Proficiency in CTAs and smart form features and familiarity with: HTML, CSS, JavaScript , and other web technologies.
- Ability to offer a qualitative and quantitative rationale for ROI.
- Fluency in English , confidence in speaking, reading and writing