Description:
In this role you will play a pivotal part in establishing and growing the company. You will be responsible for effectively delivering client projects, to a standard that builds the reputation and nurtures client relationships.
As CRM Manager you will:
You will be responsible for delivering client projects. This work varies but could include:
- Developing best-in-class multi-channel contact strategies for our clients that align with their business goals and objectives.
- Managing email marketing operations, including audience segmentation, building automated programs, and managing dynamic content.
- Executing customer marketing campaigns across channels such as Push and SMS.
- Reviewing existing client activity and identifying opportunities to improve performance, processes, and efficiency.
- Assisting with the implementation and migration to new marketing automation tools.
- Analysing campaign performance, extracting meaningful insights, and providing actionable recommendations to optimise future campaigns.
- Analysing customer behaviour to identify trends and opportunities.
Requirements
- 3+ years of marketing experience, specifically within CRM.
- Extensive experience in email marketing and familiarity with other channels such as Push, In-App, SMS, and Paid Media.
- Experience with various marketing automation tools such as Braze, Klaviyo, Salesforce, Oracle, Emarsys, MailChimp, Campaign Monitor, Customer.io, or HubSpot.
- Familiarity with at least one Customer Data Platform (CDP) tool such as Segment, Bloomreach, Tealium, or Blueconic.
- Proficiency in Excel and experience with analytics or Business Intelligence (BI) tools such as Google Analytics, Adobe Analytics, Looker, or Tableau.
- Analytical mindset with a deep understanding of retention and marketing Key Performance Indicators (KPIs), cohort analysis, and Lifetime Value (LTV) modelling.