Description:
This role exists to maintain and improve our International Influencer Programme in conjunction with the Athlete Marketing team, you will play a crucial part of building our talent funnel. This role is responsible for reporting on learnings and key takeaways in order to better support the larger Brand vision.
WHAT YOU'LL BE DOING:
Supporting and growing the International Influencer programme by identifying relevant talent
- Ensuring timely and accurate communications are shared with talent
- Reporting to a variety of key stakeholders on top performing creators and content across all social media platforms
- Identifying unique ways to expand the micro roster by ensuring that the program evolves and remains aligned with larger Brand goals
- Participating in greater brand department meetings to discuss campaign strategy relevant to the Influencer Programme
- Ensuring the Influencer Programme remains at or below provided budget, collaborating with leadership and Finance
Accountable for:
- Identifying micro influencers that resonate with target audiences through research, demographics, and other data resources
- Creating meaningful relationships with influencers to foster a long-term partnership
- Coaching team members on how to utilise Creator IQ software
- Hitting ACA targets in accordance with Planning and Athlete Marketing(s) planning
- Tracking and analysing micro influencer performance across socials to ensure brand campaign goals are met and exceeded
- Ensuring program growth objectives (Revenue & number of Creators) are met
WHAT YOU'LL NEED:
Essential Criteria:
- Experience in social media or influencer/entertainment marketing
- Demonstrated ability to succeed in a fast-paced environment
- Ability to identify rising stars and emerging talent that fit the Gymshark brand culture and narrative
- Ability to collaborate with internal and external stakeholders to meet and exceed marketing goals