Description:
Reporting to the Creative Manager and working as part of the Creative Content Team, the Creative Copywriter is responsible for all copywriting as part of the Warner brand creative strategy. The Creative Copywriter ensures all copy reflects the brand tone of voice, tailored to different audiences and effectively showcases our properties and propositions.
Key responsibilities:
- Maintain brand consistency throughout all our marketing projects whilst staying up to date with industry developments and tools
- Support media shoots at our hotels when necessary and liaise with Hotel Team (and be willing to stay overnight if needed) in order to capture new content first-hand.
- Generate user-friendly content ideas to form a a consistent user journey
- Contribute to new and exciting content ideas for use across channels. Research content ideas when necessary, and identify fresh and interesting angles for creative approach
- Liaise with internal stakeholders and Creative Content Team to ensure deadlines are met
- Collaborating across the organisation to drive up standards of digital and offline copywriting creativity whilst ensuring copy support is tailored to specific channel requirements
Skills / Experience:
- A creative approach, both in coming up with ideas for new projects and for getting a message across innovatively
- An understanding of digital marketing and search engine optimisation (SEO)
- The ability to work independently and flexibly
- Ability to meet deadlines and collaborate with a team
- Excellent attention to detail
- Excellent communication and presentation skills, with the ability to effectively interact with team members across the business
- Good at problem-solving, innovative, highly organised and detail orientated
- Knowledge of digital copywriting requirements and considerations