Description:
Copywriting and visual content creation for different digital and print touchpoints
- Create user-friendly, engaging, and timely content which is reflecting the brand’s tone of voice, drives conversion and follows channel best practices i.e. newsletters, articles, emails, eCommerce, product descriptions, socials and paid media copy.
Translating creative concepts to engaging experiences on different digital touchpoints based on briefs
- Develop the UX and SEO opportunities to increase conversion
- Creating engaging copy content for our digital and print touchpoints
Track performance analytics to optimize copy/content
Individual responsibilities
- Writing copy esp. supporting ecom
- Brand storytelling
Shared responsibilities (if applicable)
With BU Marketing
- Making sure content is aligned with brand tone of voice
- Ensure aligned messaging across platforms and touchpoints
With Ecom and Home market marketing
- Ensure content meets campaigns objectives
- Create timely product copy
With design
- Making sure written content is aligned with brand design (packaging etc.)
With the Art Director
- Ensure copy is signed off in line with brand TOV and direction
Travelling to applicable countries is possible
Education: Bachelor’s degree or equivalent
About you, our perfect candidate will have the following experience & knowledge:
- 3+ years industry experience in a role with similar responsibilities
- Experience in writing clear marketing copy to promote our products/services
- Experience in producing creative and conceptual work, from one-off pieces to campaign thinking
- Experience writing copy across diverse formats: editorial copy, email copy, product copy, social media
- Experience writing long and short copy, and in report writing and editing
- Experience in optimising for SEO and SEO copywriting best practices
- You should have the ability to write and adjust your tone to reflect the brand and the different global audiences
You are also or will have
- A flexible, curious & open-minded mindset
- The ability to thrive in a dynamic and fast paced environment
- A strong team player
- Detail oriented
- Driven and self-motivated person
- The desire to live everyday according to Fiskars Group values
- A strong passion for luxury brands