Content Marketing Manager

Description:

Hiring: Content Marketing Manager

Location: South West - hybrid pattern with 2 days onsite per week

Start date: ASAP - 6 months +

Experis have partnered with a Government body who are seeking a Content Marketing Manager to lead the delivery of their content marketing strategy, expanding their already global presence. The successful candidate's main responsibility will to drive the brand message consistently across all channels through engaging and creative content as well as the website, social media and events in order to achieve integrated marketing campaigns and brand building.

The Content Marketing Manager will work alongside the Head of Brand and Content as part of the campaigns team all with the same objective which is to enhance brand visibility, increased engagement and business growth.

What's in it for you?

Taking the lead on brand strategy for a global, innovative business who support your professional growth. They are offering a competitive pay rate as well as flexibility around hybrid working patterns.

Key Responsibilities
 

• Drive the brand message consistently across all channels through engaging and creative content as well as the website, social media and events in order to achieve integrated marketing campaigns and brand building.
• Develop a variety of assets across owned, earned and paid channels
• Collaborate with other members of the team to shape the content strategy, ensuring alignment with business and marketing objectives.
• Identify areas to engage target audiences
• Analysis of market trends and competitor activities to decide content priorities and areas of improvement
• Collaborate with wider teams to ensure that the content plan is in line with wider marketing strategies
• Maintain content calendar and oversee the content distribution across all channels
   

Requirements
 

• Proven experience in a content marketing role, such as digital content, campaigns and communications
• Degree marketing or relevant industry
• Highly proficient in proofreading and copywriting to deliver a clear and engaging brand message
• Ability to create versatile content relevant to B2B industries
• Strong organisational skills and ability to prioritise workload based on importance
• BPSS clearance