Commercial Innovation Apprentice

Description:

The Commercial Innovation (CI) team within which these 2 departments sit was established in 2023 with the specific objective to develop new revenue streams and build upon existing innovations. This team are responsible for all the new commercial initiatives & output of Channel 4 Sales, including our plans to dial up streaming and scale social.

We are looking to expand the CI team with this apprenticeship role giving the successful candidate experience in sales, project management, how content is created, social media, working with brands, TV advertising and wider ecommerce initiatives.

KEY RESPONSIBILITES

You will be required to support both the Social Branded Entertainment and Ecommerce team in several ways.

It is likely that you will do one or two blocks in each team to enable you to become accomplished in each area before moving on to the next, although the best approach will be determined nearer the start date.

There are common responsibilities across both the Social Branded Entertainment and Ecommerce functions. The Ecommerce team is newer, and we are still scoping out our strategy which means responsibilities may evolve over time.

• Provide vital support to both sales teams
• Ensure existing campaigns are being managed and delivered
• Contribute towards their team’s revenue and creative output
• Attend ideation sessions for brief responses
• Work with the strategy team on insights and audience segmentation
• Post-sale process includes status meetings, campaign booking, supporting with internal, production company and client kick off meetings
• Keep up with industry/market knowledge to help inform the ongoing sales strategy
• Provide administrative support while campaigns are in production to ensure all stakeholders are up to date on status
• Work with Social Media team to ensure campaigns go live as planned and take relevant screenshots for Post Campaign Analysis
• Signing up new retailers and brands to the ecommerce affiliate network
• Reviewing all data received by C4 from the affiliate network on clicks and sales and helping to propose new strategies to increase revenue to C4
• Support team with relevant ad hoc tasks