Channel Activation Manager

Description:

As a result of an internal move we are looking to appoint a Channel Activation Manager to be responsible for developing and implementing a clear executional look of success across retail environments, working in collaboration with our partners. This role will work closely with the FMCG Brand Marketing lead to translate the key Costa Masterbrand campaigns and objectives into shopper facing materials & moments to build visibility and drive Costa brand preference & conversion in outlets up and down the country, across both our RTD and At Home ranges.

We are looking for someone with those magic ingredients of strong influencing skills, creativity and with solid experience of commercial execution – likely to include overseeing FMCG brand campaigns across retailers & channels.

A bit about us...
We’re Costa Coffee, masters of our craft since 1971 when the Costa brothers opened their first Roastery in London. A lot has changed since then. You may know us as the UK’s leading coffee Brand, but we can now be found in over 40 countries across EMENA, APAC and Americas. We’re on a mission like no other as we inspire the world to love great coffee. This is all supported by being part of The Coca-Cola Company.
Along with our leading Retail formats, it’s our ground-breaking FMCG offering and Costa Coffee Professional on-the-go propositions that help us serve our B2B partners across the globe. And as for coffee technology, we’re quite simply trailblazing the industry. Here at Costa, it’s about doing a great job alongside brilliant people who share a passion for growth. And we promise, we’ll always make sure you’re loving your craft.
A bit about the role...
Day to day, you’ll be responsible for making sure we attract more shoppers and consumers to the Costa FMCG range. Specifically, you will be responsible for:

• Developing fit for purpose & engaging campaign materials for our partners to execute across retailers, underpinned by clear shopper & consumer insight
• Setting clear direction on the outlet ‘look of success’ for each campaign and always on programmes
• Manage the Costa owned channels communication plan (e.g. Social, CRM, loyalty, stores) for FMCG and work with key specialists internally to bring to life
• Adhoc project support to grow internal and external engagement for the Costa FMCG range, including management and support of conferences, events & customer presentations
• Develop clear post campaign reviews and recommendations to build into future activation planning
• Management and optimisation of execution budgets