Description:
We are seeking a highly motivated and enthusiastic individual to join our team as a Business Development Manager.
In this role, you will be responsible for identifying, securing, and managing partnerships with publishers to drive high-quality traffic for our demand side.
You will play a pivotal role in expanding our publisher network, negotiating deals, and optimizing performance to help Kelkoo achieve target.
The ideal candidate will have experience in publisher development, affiliate marketing, or traffic acquisition, with a deep understanding of the digital marketing ecosystem and traffic generation strategies.
Responsibilities:
- Identify and Onboard New Publishers: Proactively research, engage, and establish partnerships with publishers, traffic providers, and affiliates to expand our traffic sources.
- Relationship Management: Build and maintain strong, long-term relationships with current and potential publishers to ensure sustained traffic flow and engagement.
- Optimize Performance: monitor publisher traffic quality, performance metrics and optimizing campaigns for best results.
- Market Research: Stay informed about industry trends, traffic acquisition innovations, and emerging opportunities to stay competitive in the market.
- Strategic Planning: Develop and implement strategies for scaling traffic acquisition, expanding partnerships, and meeting or exceeding acquisition targets.
- Reporting: Regularly report on publisher performance, traffic volume, quality and providing actionable insights for further growth and improvement.
- Compliance & Quality Control: Ensure all partnerships and traffic sources comply with the platform’s standards, quality control measures, and regulatory guidelines.
Previous Experience/Skills required;
- Bachelor’s degree in Business, Marketing, or a related field.
- 2+ years of experience in business development, traffic acquisition, or publisher management within the digital marketing, advertising, or affiliate marketing industries.
- Proven track record of building successful partnerships with publishers and driving measurable results.
- Strong understanding of performance marketing, CPA, CPC, and traffic optimization strategies.
- Excellent negotiation and relationship management skills.
- Analytical mindset with the ability to assess performance metrics and make data-driven decisions.
- Ability to work independently, with a proactive, goal-oriented approach
- Fluency in English required; proficiency in additional languages is a plus.