Description:
Are you a commercial and customer-focused On-Trade expert with experience securing new business for premium brands across multiple operators and national accounts?
The Advocate Group are partnering with a well respected Scottish independent family firm in the spirits industry whose products are well recognised and enjoyed by many. They are looking for a Business Development Manager to work on their premium portfolio and drive engagement in the on-trade and cultivate new business 🥃
Responsibilities will include:
New Business Development:
- Focus on acquiring large premium groups and national accounts.
- Targeted approach to securing business within premium pubs, bars, restaurants, and hotels.
- Leverage a prospecting database while continuously generating new leads and contacts.
- Implement a proactive engagement strategy that extends beyond tender periods.
- Take a consultative approach to understand customer needs and align with how the company's brands can drive consumer engagement.
- Collaborate with internal teams to ensure database alignment and maximize opportunity.
- Develop compelling marketing and commercial tenders in partnership with relevant departments.
- Maintain regular communication with regional teams, building relationships across various areas and roles.
- Create and execute a territory plan, capitalizing on market opportunities.
- Onboard and support new accounts.
RTM Collaboration (10%)
- Network with sales teams to increase awareness of the brand portfolio and uncover new opportunities.
- Work cross-functionally with colleagues to enhance impact, identify opportunities, and collaborate effectively across the sector.
- Coordinate with distribution and sales teams to ensure product availability and secure new product listings.
- Utilize wholesale data to strengthen and expand brand presence.
- Monitor and respond to changes in wholesale order performance.
Account Management (20%)
- Manage full account responsibility with guidance from leadership, including budget and discretionary investments.
- Ensure effective account management by addressing gaps, driving margin growth, and implementing marketing activations.
- Leverage sponsorship events and local partnerships to boost brand visibility and engagement.
About You:
- Expertise in winning new business
- Skilled negotiator
- Target driven
- Instinct for growing brands in premium groups and RTM/Wholesale
- Drinks industry experience
- On-Trade network
- Proven success working with RTM/Wholesaler