Description:
In this role, you will be the expert in the HCP external engagement customer experience, maximising the value of every touch point for HCPs along the customer journey to drive brand advoacacy.
Key Responsibilities
- Lead on the execution of the national programme of events for Gen Med HCPE, from integration of the events into the marketing strategy to event execution - maximising the acquisition of HCP registrations, driving increases in acquisition and conversion rates, and creation of access opportunities for promotional team, increasing email consent, and post-event user-journey effectiveness
- Be accountable for all event execution being in-line with the relevant governance frameworks, and identifying areas of continuous improvement within those governance frameworks to support optimal customer experience
- Proactively seek opportunities to enhance customer experience and event optimisation through consideration of HCP event experience from invitation, event registration, reminders and attendance and follow up. Deliver this through bringing insights from outside of GSK (pharma / non pharma) and the introduction of new ways of working and technologies, including partnering with internal stakeholders (e.g., Meetings Centre of Excellence)
- Support the delivery of large regional meetings in a project lead capacity, working with the field-based teams in the delivering excellent HCP experience throughout the execution of their events
- Work with HCPE Content Leads to maximise the interactivity of Content
- Collaborate closely with field teams to share learns, insights and leverage opportunities between teams
- Understand the time challenges our NHS customers are under and develop engaging and interactive events of various durations and formats
Own The Respiratory HCPE National Overview Plan
- Co-lead the development the coordination of the HCPE plan for Respiratory across National, Regional and Local events work with brand omnichannel leads to ensure alignment and partnership with the strategy.
- Work with relevant teams to coordinate the overarching HCPE plan
Partner with field teams to support excellence in HCPE execution locally
- Proactively work with field-based teams to drive excellence in HCPE execution, working closely with the aligned Capability Partner to implement targeted interventions which support local HCPE execution across face-to-face, hybrid and virtual events
- Working with sales leaders and senior Respiratory Leadership Team – to ensure HCPE becomes core omnichannel opportunity within local plans. Build team confidence to deliver brilliant face to face, virtual and hybrid events aligned to delivery of account plans.
- Continuously seek innovative ideas to enhance the event execution from pharma / non pharma insights
- Partner closely with our Medical Affairs colleagues to ensure a governance framework that is both pragmatic, yet safe for HCPE to operate at significant scale