Audience Manager

Description:

The Audience Manager will be responsible for the delivery and implementation of a robust audience strategy and framework, to help deliver improved performance and increased product cross-sell within a complex and highly regulated organisation. You will audit Aviva’s current set-up, set a new strategy, define KPIs and lead the execution across a wide range of products and channels (General Insurance, Pensions, Protection, Health, Wealth and Advice). Partnering with the wider Paid Media, Search, Social, CRM, Tagging and Data teams internally, as well as specialist external agencies, the role holder will activate opportunities to reach our existing customers within our paid media programmes and truly champion a data-led audience approach.

As a customer champion, you’ll have in-depth experience across the customer journey, knowing what leavers to pull to deliver growth and improve experiences; sharing insights with wider Marketing and Data colleagues to drive action and challenge the status quo.

This role will suit someone who is seen as an active contributor within their existing team, can foster effective collaboration with a variety of stakeholders and can connect the dots between business strategy, technical capability, customer journeys and media performance.

Skills and experience we’re looking for:

• Experience designing and implementing best-in-class audience strategies to help deliver media efficiencies and cross-sell performance.
• Experience working with a variety of mar-tech solutions (Adobe experience an advantage), leveraging complex data sets including 1st, 2nd and 3rd party.
• Experience partnering with CRM, Analytics, Tagging and Data teams to develop media-addressable audiences.
• Data-driven and highly analytical with a strong technical understanding.
• Deep expertise in planning, executing, optimising, and measuring paid media campaigns across a variety of traditional and digital media, including biddable platforms such as Meta Ads, Google Ads, etc.