Description:
PHD Global Business is looking for an Associate Director of Planning to work on the EMEA business for a well-known outdoor performance brand (as famous for their mountain summits as their street style).
You will be leading comms planning excellence by bringing together evidence and ideas to create compelling annual media plans, strategic campaign plans, and the planning framework for the media teams to use to develop detailed tactical media plans.
You will be a key contributor as these brands make the case to continue to invest in brand marketing. Your work will be pivotal in leading these brands to think about media in new and different ways.
You will speak with our client on a weekly basis; other key contacts include the account team, the digital planning and buying team, and occasionally, working with local markets as they develop offline channel plans. You’ll help develop other team members by mentoring their strategic skills development.
This is a regional planning role where you’ll be media planning across 4+ markets. This is a great role for someone from a local media team who wants to learn about media across other markets, and for someone who lives and breathes outdoor sports and/or performance-oriented fashion.
About You
The role of Associate Planning Director:
- Demonstrate a blend of logic and magic; capable of thinking laterally where required, playing an active role in “creative” conversations with clients and creative agencies, but also able to think literally to shape robust implementational planning requirements with our specialist teams/markets
- Can identify and manage creative / innovative media opportunities that are born out of the strategy,
- Are persistent enough to get them signed off, and resourceful enough to bring them to life with either our colleagues in PHD Global Business, with our markets, or with our media partners – ensuring we make a leap in every plan that goes out of the building
- Is motivated to create work that has the potential to win awards and can spot briefs that have award-winning potential within them
- Can create compelling presentation materials that get the plan signed off first time, a research project signed off, or further trust with clients when closing the loop with a PCA
- Has strong interpersonal skills and can effectively manage complex tasks with multiple stakeholders, with a bias to seeing solutions, rather than identifying problems
- Has the desire to make an impact not just on their agreed assignments, but across the agency-at-large – be that contributing to new business, or new ways of doing things across the agency What you’ll need to succeed
- Experience in a local media planning or strategy role
- A real passion for the outdoors
- Several years working with buying and investment teams to ensure the media plan ideas ideated using our planning tools and sold into client (usually via PowerPoint) can come to life in tactical, detailed media plans ready for execution
- Hands on experience building and presenting strategic media plans to clients
- A passion for trying new things in media
- The ability to dig into the “whys” behind the answer “no”, whether internally with buying teams or externally with client
- Comfort in talking about the role of different channels and formats in the consumer journey and in achieving communications objectives
- Fluency in English