Assistant Brand Manager

Description:

The Assistant Brand Manager (ABM) will have direct brand responsibility for Bitzee and other Interactive brands. They will support the Senior Brand Manager (SBM) on other brands within the Dolls Interactive (DI) portfolio with pre-determined duties and responsibilities, and assist on duties as required to support the wider UK Marketing team.

• Key ABM brand leading responsibilities include but not limited to:

  • Manage the Interactive brands to exceed annual corporate goals – revenue, margin, market share, consumer demand. With support from the SBM, lead the development of a UK plan to present to trade/retail partners, through previews and Toy Fairs, to secure necessary levels and breadth of retail support.

  • Develop and execute consumer marketing campaigns for Bitzee and other Interactive brands within agreed budgets, including TV/Media planning, Digital, TV/Digital Commercial Production, PR, Influencers and Ecommerce.

  • Maintain marketing budgets accordingly, while updating budget trackers and Marketing Manager brand changes.

  • TLP/PL Management. With support from SBM, manage mix/pricing to achieve annual financial objectives. Specifically manage item pricing to achieve margin goals, mix and marketing spends to deliver required MC% and $ levels.

  • Forecasting – work with Supply/Demand Planners and Sales Team to review and monthly changes for Interactive as part of the Sales and Operational Planning (SOP) forecast calendar.

  • Attend all global meetings required for Interactive including Bi Weekly meetings, integrated Marketing Plan reviews, while liaising with the Dolls Interactive GBT throughout.

  • Produce tools necessary to support the Sales Team on a regular basis, e.g. range plans, external TV plans, brand promotional guidelines.

  • Working with Sales to present ranges in for all retailers, while being the point person for all Interactive related inquiries.

• Provide ABM support for other major brands within the DI portfolio such as Unicorn Academy and Hatchimals. Such aspects include but not limited to:

  • Assisting in activation of retail activities, Ecom, TV and digital.

  • Leading in the development, planning and execution of PR activations with partner Agency (Stripe) – Unicorn Academy launch event, influencer programme etc

  • Support in liaising with and supplying information to Consumer Products agency and licensees

  • Support SBM in brand performance tracking and analysis/insights for DI using both internal POS data and external category data (Circana)

• Work alongside SBM on future brand launches within Dolls Interactive:

  • Work alongside SBM (who will oversee the projects) with any ad hoc and development tasks pertaining to these business practices.

  • Other responsibilities instructed by SBM may arise once details of project are further developed.