App Store Optimization Specialist

Description:

Yodel Mobile, a leading mobile app marketing agency, is seeking a data-driven, collaborative, and enthusiastic Senior ASO Executive to join its dynamic team in London. If you're passionate about mobile apps, digital growth, and user experience, and want to contribute meaningfully to a fast-paced and growing company, this is an excellent opportunity.

Key Responsibilities:

• Attend client meetings and presentations, offering insights, strategy recommendations, and performance updates.

• Generate analytical reports to showcase the impact of ASO efforts, using ASO tools to deliver measurable results.

• Manage and prioritize deliverables across various timelines—monthly, weekly, and daily.

• Handle client communications, ensuring clarity on scope and expectations.

• Support and collaborate with ASO Executives in developing deliverables for Account Managers and Senior Account Managers.

• Perform keyword research and competitive analysis to identify strategic ASO opportunities across a wide app portfolio.

• Optimize app metadata on iOS App Store and Google Play Store to enhance visibility and conversions.

• Craft creative strategies, including A/B testing for conversion improvements.

Requirements:

• Strong written and verbal communication; content writing for various media is a plus.

• A driven and adaptable mindset—eager to learn, take feedback, and grow professionally.

• Excellent organization and multitasking skills with minimal supervision.

• Ability to work in fast-paced settings and balance shifting priorities.

• Client-focused, with experience in client service or customer success preferred.

• Comfortable with data analysis and storytelling using Excel and PowerPoint.

• Experience in ASO, preferably at an agency or directly with mobile apps.

• Knowledge of mobile trends, user experience design, and app platforms is a bonus.

• Proficiency in tools like AppTweak, App Store Connect, Google Play Console, and Apple Search Ads.

• Familiarity with marketing funnel principles.

Company Culture & Benefits:

• Hybrid work format from London office.

• A collaborative, team-oriented work environment.

• Frequent team socials, lunches, and wellness activities.

• Access to senior leadership and a role in shaping company direction.

• Bonus scheme and monthly phone bill coverage (up to £30).

• Personal development budget and access to training platforms like Udemy.

• Recognition program, 25 days holiday (increasing after 2 years).

• Employee Assistance Programme, virtual GP, and mental health support.

• Company pension and life insurance, private health insurance.

• Summer Fridays, work from abroad scheme, paid sabbaticals.

• Fully stocked office with tea, coffee, fruit, and snacks.

• Cycle to Work Scheme and Electric Car Scheme.