Description:
This is a field-based role based in Scotland and surrounding areas. You will be supporting Global’s Local Sales Business, by selling our full product portfolio to new customers, and growing and retaining our existing direct customer base, across the private and public sector markets.
3 Best Things About The Job
- Exposure to a variety of industries; our portfolio has options for everyone, so you will be pitching to marketeers and business owners from all industries.
- You will be responsible for handling your own marketplace, being in control of your own density and able to scope out your own niche!
- You will be client facing ambassador of Global, representing the most iconic transport system in the UK, the coolest brands in audio, and the award-winning digital ad exchange!
Measures of success –
In the first few months, you would have:
- Become an expert in the knowledge of our Radio, Digital and Outdoor products, inventory, and brands
- Be able to optimally plan and book a client’s campaign in our booking system.
- Understand you own marketplace and develop a local contact list to grow the territory account base, and source new business.
Responsibilities Of The Role
- Develop an expert knowledge of the businesses within your assigned marketplace, working on contact leads provided, and developing a local contact list to grow the territory account base.
- Maintain and grow existing clients and ensure a clear growth plan is in place to grow revenues each quarter.
- Understand the needs of your clients, identify the best possible marketing solutions for them and make valuable contributions.
- Achieve the weekly face to face meetings and prebook meeting KPIs, ensuring all activity is recorded accurately in Salesforce.
- Ensure activity enables the creation of opportunities each week that are working at your recommended revenue pacing level (monthly revenue target) and accurately forecast.
- Grow an expertise in understanding Global’s full product base and how they can help clients achieve their campaign objectives
- Ensure value is improved for all transactions avoiding high level discounting
- Work in collaboration with the Campaign Hub and Creative Solutions teams by providing clear customer briefs, to produce compelling and innovative solutions.
- Be able to effectively plan and book a client’s campaign in our booking system, gPlan and grow proficient in using our gLabs dashboard reporting suite
- Invest in your self-development to stay on top of all internal communications such as Workplace, The Catch Up & Digital Bytes, plus attend all relevant training opportunities.
What You Will Need
- Demonstrate a track record of success in delivering sales targets and KPIs.
- Experienced in selling to small and medium businesses.
- Previous sales experience working within a radio, outdoor or digital environment preferred but not essential.
- A positive, confident and resilient approach, with the desire to self-source new business leads and meetings.
- A high degree of self-motivation and autonomy, and to also work as part of a team
- Good understanding of the pattern of the sale from opening to close
- Excellent listening skills that establish client needs, build excellent rapport and put the client’s objectives first
- Ability to build a brief for the campaign support team
- Proficiency in planning systems and skills to build effective campaigns
- Proficiency in Salesforce and be able to record activity at all stages of the sales process from lead creation to winning and booking business
- Excellent in diary and time management to work the territory effectively
You’ll Have These Skills And Experience
- Experience with CRM software (e.g., Salesforce) for pipeline management and sales reporting.
- Familiarity with Edinburgh market dynamics and key industry players.
- Creative problem-solving skills and a proactive approach to identifying and addressing client needs.
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities simultaneously.
- Passion for media and advertising, with a genuine enthusiasm for driving innovation and delivering exceptional client experiences.