Description:
As Senior Account Director, you are responsible for running a team of account handlers and involved in wider account responsibilities. You will be the Managing Partners’/Business Directors’ right hand, taking on the day-to-day which will enable the BD to focus on building on future proofing the client business. You will have responsibility for managing the teams, internal and client meetings and attending shoots, with the BD’s overarching support.
As lead creative agency, you will coordinate and connect the dots between all other agency partners including the clients’ internal creative studio, media, photography, and PR agencies.
You will have experience of managing and overseeing a team and delegating accordingly. You will be creatively-minded and engaged and bring a pro-active energy to the business.
Key Responsibilities
Account Management
- Builds strong relationships with agency partners to advocate for broader capabilities and grow scope over time.
- Effectively harnesses strong relationships within the team and cross functionally to deliver on work which impacts the direction of the agency.
- Proactively creates / fosters a spirit of open dialogue and feedback within their client relationships.
- Compelling presenting style, able to sell our thinking and ideas while building rapport
- Addresses questions knowledgably and to protect integrity of the work.
- Uses experience and client relationship to manage difficult client conversations.
- Communicates complex issues clearly.
- Strong verbal communicator, using every client and partner touchpoint to build rapport, trust, and agency reputation.
- Has excellent judgement, can deal head on with difficult questions and knows when to speak and offer more value.
- Active listening skills.
Strategic Smarts
- Proactive in finding new opportunities for the client and agency.
- Identifying the strategy to turn the opportunity into a reality.
- Understanding strategic processes and the ways to ensure strategic response is both solid and leads to a rich creative brief.
Financial Management
- Takes into account a number of different considerations when evaluating business decisions and has a greater understanding as to how their decisions and actions impact the wider organisation.
- Understand value drivers and how you can benefit from them.
- Understand the financial dynamics and internal decision-making processes of client companies.
- How to communicate the long-term benefits of marketing and advertising
Creativity
- Builds a strong relationship with CCO/ECD's on the account.
- Seeking new creative opportunities that can lead to award winning work for the agency.
- Anticipates clients push back and has responses prepared.